Mable Club is a subscription service that focuses entirely on providing subscribers with a comfortable tool that they can use to brush their teeth.
Each toothbrush costs $8 and for those who sign up for Mable Club, they receive a new product every three months – the average length of time that consumers are supposed to use and discard their toothbrushes in. The toothbrushes are made from bamboo, are naturally anti-microbial, and can stand on their own. For each toothbrush that is purchased, the brand donates another, and members of the Mable Club team visit schools to teach children about green living and its importance.
Mable Club is sustainable, runs on an ethical business model and provides a necessary and convenient service to consumers.
Bamboo Toothbrush Subscriptions
The Mable Club Regularly Provides Members with Eco Toothbrushes
Trend Themes
1. Subscription-based Eco Dental Products - The rise of subscription services for eco-friendly dental products presents an opportunity for disruptive innovation in the dental hygiene industry.
2. Bamboo as a Sustainable Material - The increasing use of bamboo as a sustainable material in toothbrushes highlights the potential for disruptive innovation in sustainable product development.
3. Education on Green Living - The inclusion of educational initiatives within subscription services like Mable Club demonstrates an opportunity for disruptive innovation in eco-conscious education programs.
Industry Implications
1. Dental Hygiene - The dental hygiene industry can explore new business models and product offerings through the growing trend of subscription-based eco dental products.
2. Sustainable Materials - The sustainable materials industry can further explore the use of bamboo and other eco-friendly materials for various products, including toothbrushes.
3. Education - The education industry can leverage subscription services that incorporate green living education programs to further promote environmental awareness among children.