Louis De Guzman honors his mother and her love of flowers with the new Ma Divina iteration of the New Balance 574 sneaker model. The shoe is adorned in dusty pastel hues to also welcome the Spring season simultaneously. His mother would often attend craft shows to arrange and even sell floral bouquets during the 90s.
The shoe captures this influence with suede overlays and white accents adding a touch of contrast at the midsoles and at the laces as well. Soft gray makes its way onto the underlays in a mesh construction for a touch of breathability and to balance out the tones of the sneaker. The insoles are detailed with the artist's work and continue to add to his In Between The Line series.
Maternal-Honoring VIbrant Sneakers
Louis De Guzman Updates the New Balance 574 Named Ma Divina
Trend Themes
1. Maternal-honoring Sneakers - Creating personalized sneakers that pays homage to a family member can be a unique selling point for fashion brands.
2. Seasonal Sneaker Refreshes - Refreshing old sneaker models with seasonal themes can appeal to consumers who want to stay on-trend without breaking the bank.
3. Mesh Sneaker Construction - Using mesh construction for sneakers is a cost-effective way to add breathability to the shoe while maintaining the desired look and feel.
Industry Implications
1. Fashion/streetwear - Adding personal touches to sneaker designs can help differentiate brands in the highly competitive streetwear market.
2. Floral Industry - Partnering with sneaker brands to create limited-edition floral-inspired designs can create new business opportunities for flower shops and growers.
3. Shoe Manufacturing - Manufacturing brands can explore using mesh construction for sneakers to save on production costs without sacrificing quality and style.