A new partnership between Make A Difference Everyday (M4D3) and the True Colors fund will see an exciting new shoe collection with an inspirational purpose. The True Colors and M4D3 collection will benefit the True Colors Fund.
Lauper, who has stated that she is excited to support the work at True Colors through another one of her passion, has long been known as a crusader for anyone considered "different." The collection will feature casual shoes for men and women and will be available for pre-order closer to the end of summer 2015.
M4D3 is a dynamic social purpose e-tailer, while the True Colors Fund is national organization working to end homelessness among lesbian, gay, bisexual and transgender (LGBT) youth that was co-founded by Cyndi Lauper in 2008.
LGBT Youth-Supporting Kicks
Social Brand M4D3 Have Teamed Up with Cyndi Lauper's True Colors Fund
Trend Themes
1. Social Purpose E-tailers - Creating partnerships with non-profit organizations to promote social causes through the sale of their products.
2. Inspirational Collections - Designing product lines that have an uplifting message or support a specific cause to attract socially-conscious consumers.
3. Ending Homelessness - Working towards eliminating homelessness among LGBT youth through innovative initiatives and collaborations.
Industry Implications
1. E-commerce - Integrating social purpose into online retail platforms by partnering with non-profit organizations and promoting social causes.
2. Fashion - Creating inspirational collections that raise awareness and support for social issues, such as homelessness among LGBT youth.
3. Non-profit Organizations - Exploring partnerships with brands and retailers to create innovative fundraising initiatives that tackle social issues.