maharishi draws in the help of Fracap on the newest iteration of the signature M120 hiking boots. The duo join to create the bespoke model for the Fall/Winter 2020 season. The footwear is meticulously handcrafted using fine Italian materials. Each pair of boots are made using a single piece of leather that goes through a sustainable vegetable tanning method.
Additionally, the boots are lined with maha olive dyed suede materials for soft textures and more warmth during the colder seasons. It rests on top of the Vibram Morflex outsole foundation to offer grip, comfort, and sturdy capabilities. The boots are also made in Fracap's factory in Northern Italy and complete with MILTYPE branding details debossed on the silhouette.
Eco-Friendly Leather Hiking Boots
maharishi and Fracap Design the Sturdy M120 Boot Silhouette
Trend Themes
1. Sustainable Footwear - Exploring eco-friendly materials and manufacturing processes for footwear, such as vegetable tanning and use of recycled materials, can lead to disruptive innovation in the footwear industry.
2. Handcrafted Design - Emphasizing meticulous handcrafted details and bespoke production methods in footwear can create a unique selling point and disrupt the mass-produced market.
3. Premium Comfort - The incorporation of soft textures, enhanced warmth, and comfortable outsole foundations in footwear can tap into the growing demand for premium comfort and disrupt the traditional hiking boot industry.
Industry Implications
1. Footwear - The footwear industry can adopt sustainable practices and explore handcrafted designs to differentiate themselves and disrupt the market.
2. Fashion - Sustainable footwear with premium comfort can be a disruptive innovation opportunity in the fashion industry, attracting environmentally-conscious consumers.
3. Outdoor Gear - Incorporating eco-friendly materials and handcrafted design features into hiking boots can disrupt the outdoor gear industry, appealing to consumers seeking sustainable and high-quality products.