The rideshare service sector has gone from novel to highly competitive in just a few years, prompting San Francisco-based Lyft to make a bid to differentiate itself by offering a high-end service, dubbed Lyft Lux, for the well-monied passenger.
Available in 16 cities including Miami, Las Vegas and New Jersey, the Lyft Lux rideshare service guarantees passengers a classy-looking vehicle with a black exterior, top-notch leather upholstery and a vehicular model that is no more than six years old. What's more, the service only offers drivers who possess ratings of 4.7 stars or higher. The price is normally three to five times the price of a regular old Lyft ride.
Considering that ridesharing is becoming an ubiquitous part of the sharing economy, it only makes good sense for service providers to offer specific high-end options for premium passengers.
Luxury Rideshare Services
The 'Lyft Lux' Service Lets Passengers Enjoy High-End Rides
Trend Themes
1. Luxury Rideshare - Ridesharing companies offering high-end services to well-monied passengers.
2. Premium Drivers - Only selecting drivers rated 4.7 stars or higher can lead to higher customer satisfaction and loyalty for luxury rideshare services.
3. Price Tiering - Offering luxury tiers of rideshare services at a much higher price point can provide differentiation and revenue streams for rideshare service providers.
Industry Implications
1. Transportation - Ridesharing companies are disrupting the transportation industry by providing high-end luxury services to cater to the needs of affluent customers.
2. Hospitality - Luxury rideshare services can be seen as a complementary amenity for high-end hospitality businesses, such as hotels and resorts, to provide seamless transportation and enhance the guest experience.
3. Technology - Rideshare companies can leverage technology, such as advanced algorithms, to offer personalized high-end transportation services for premium passengers, setting them apart from traditional luxury transportation industries.