If you are excited the song 'Bodak Yellow' by Cardi B has overtaken Taylor Swift as the number one spot on the Billboard Hot 100 Chart, you can celebrate with this special Lyft code. If you are in New York City, you can turn your Lyft icons into the female rap artist's face and fingernails using the Lyft code "BardiGang" until October 1st. A press release explains the single-celebrating feature displays her "infamous blinged out nail art as the graphic of your Lyft vehicle the next time you catch a ride in NYC."
Cardi B topping the charts is significant because this is the first time a female rapper has taken number one unassisted since Lauryn Hill in 1998.
Rapper Ridesharing Icons
This Lyft Code Plasters Cardi B's Face and Nail Art All Over The App
Trend Themes
1. Personalized-branding Ridesharing - Incorporating popular artist's branding into ridesharing apps allows for a more personalized and engaging experience for users.
2. Celebrity-endorsed Promotions - Partnering with celebrities to promote special offers and codes can create buzz and increase brand awareness for ridesharing companies.
3. Interactive Ridesharing Features - Introducing interactive features like customized icons and graphics enhances the overall user experience of ridesharing apps.
Industry Implications
1. Music Industry - The music industry can explore partnerships with ridesharing companies to leverage celebrity endorsements and create exciting promotions for fans.
2. Transportation Industry - Ridesharing companies can embrace innovative features and collaborations with artists to differentiate themselves and attract more customers.
3. Digital Marketing Industry - Digital marketing firms can work with ridesharing companies to develop creative campaigns that incorporate personalized branding and celebrity partnerships.