Japanese menswear brand White Mountaineering works in collaboration with adidas Originals on a new set of LXCON sneaker designs for the Spring/Summer 2020 season. The new update delivers from an angle that explores both technical and utilitarian design aspects. There are high-performing textiles that perfectly blend elements of outerwear and urban design.
The lacing system is captivating as it stands out against the knitted uppers. Additionally, adidas' adiPRENE technology is informed in the shoe in order to deliver a shock impact for performance and ultra comfort. Across the fabric paneling, there are some bold branding details and the two colorway options include earthy hues. The first features black, blue, and white colors as the second features orange, brown, and khaki green colors.
Utilitarian Technical Sneakers
adidas and White Mountaineering Unveil a New Set of LXCON Shoes
Trend Themes
1. Utilitarian Design - The collaboration between adidas and White Mountaineering showcases the trend of utilitarian design in sneakers, blending elements of outerwear and urban design.
2. Technical Textiles - The LXCON sneaker designs incorporate high-performing textiles that cater to the trend of technical functionality and performance.
3. Bold Branding - Bold branding details on the fabric paneling reflect the trend of incorporating expressive and eye-catching branding elements in sneaker design.
Industry Implications
1. Fashion Apparel - The collaboration between adidas and White Mountaineering presents opportunities for fashion apparel brands to explore utilitarian design elements in their products.
2. Sportswear - The technical textiles and shock impact technology of the LXCON sneakers open up possibilities for innovation in the sportswear industry.
3. Footwear - The bold branding and unique lacing system of the LXCON sneakers offer opportunities for disruptive innovation in the footwear industry.