"Luxury with a twist" is the way moodley brand identity — an Austrian design firm, describes its work for Hotel SEPP. Set amid a breathtakingly beautiful landscape of Alpine scenery, the hospitality establishment definitely piques the interest of travelers who want to experience nature but also indulge in an "exSEPPtionally" elegant and accommodating experience.
Of course, branding is key in enticing consumers to pick one's business and as a result, Hotel SEPP taps the expertise of moodley brand identity. The result is earthy and rustic. Embarking on a predominantly green color palette, the visual methodology also finds ways to incorporate playful and uplifting imagery. "Luxury with a twist" is definitely an adequate way of describing it.
Photo Credits: Mia Felina, Lumikki
Illustration Credits: Elisabeth Schagerl
Earthy Luxe Hotel Branding
Hotel SEPP Communicates Luxury with a Twist Through Branding Practices
Trend Themes
1. Luxury with a Twist - Disruptive innovation opportunity: Create a luxury brand that combines high-end experiences with unexpected elements to appeal to adventurous and unconventional travelers.
2. Earthy and Rustic Branding - Disruptive innovation opportunity: Develop branding strategies that incorporate natural and rustic elements to resonate with environmentally-conscious consumers seeking unique and authentic experiences.
3. Playful and Uplifting Imagery - Disruptive innovation opportunity: Design visual identities that utilize playful and uplifting imagery to attract younger generations and create a sense of joy and excitement in the hospitality industry.
Industry Implications
1. Hospitality - Disruptive innovation opportunity: Introduce innovative hotel experiences that blend luxurious amenities with sustainable and nature-focused design principles.
2. Design - Disruptive innovation opportunity: Explore new approaches to branding and visual identity design that cater to the growing demand for eco-friendly and unconventional aesthetics.
3. Travel and Tourism - Disruptive innovation opportunity: Develop unique travel experiences that combine luxury, adventure, and environmental consciousness to attract modern travelers seeking memorable and sustainable vacations.