In the spirit of the hot summer months, MINI has presented a trio of vehicles that double as campers. The innovative concept provides adventurers with luxurious camping, an activity that has been referred to as ‘glamping.’ Buyers can choose from the lineup of vehicles, each of which has its own unique amenities to suit the needs of vacationers.
Perfect for those camping in solitude, the MINI Clubvan Camper comes equipped with a bed, fridge and propane stove. Thought of as a ‘home on wheels,’ all of the necessary amenities are included: a built-in shower system, TV and auxiliary heater. The Countryman ALL4 Camp comes equipped with a rooftop tent that simply folds out of its storage box.
A folding ladder allows for rooftop access. The Cowley Caravan compact touring attachment accommodates two sleepers. The model features a TV, kitchenette, 2 beds, sliding windows, a stereo system and a gas stove. Whether traveling solo or with another, to a beachside destination or rocky terrain, the collection offers the possibility of ‘MINI adventures.’
Photo Credits: blogranddriver, designboom
Petite Luxury Campers
The MINI Campers are Ideal for the Modern-Day Adventurer
Trend Themes
1. Luxurious Camping - Disruptive innovation opportunity: Develop high-end camping equipment and accessories for luxury camping experiences.
2. Glamping Vehicles - Disruptive innovation opportunity: Create customized vehicles with built-in amenities for glamping enthusiasts.
3. Compact Touring Attachments - Disruptive innovation opportunity: Design compact and versatile attachments for travelers seeking convenient camping accommodations.
Industry Implications
1. Automotive - Disruptive innovation opportunity: Integrate camping features into the design of compact vehicles.
2. Outdoor Recreation - Disruptive innovation opportunity: Develop innovative camping products and services tailored to the luxury camping market.
3. Tourism and Hospitality - Disruptive innovation opportunity: Create unique and customizable glamping experiences for travelers seeking alternative accommodation options.