Fashion is all about change. Models change, fabrics change, designers change. But the biggest change underway now is the change from haute couture to pret-a-porter. Luxury ready-to-wear made a strong showing at international fashion weeks. As the world changes to quicker gratification, fashionistas are not willing to wait the weeks or even months it takes for one exclusive design that's tailor-made for them.
Implications - Haute couture has been the same for the past 100 years, while the people of the world continue to change and have the need get things done faster and faster. Haute couture will most likely never die out, but it is likely that it will become less popular for those who like to have things the moment they see it.
Fast Luxury Fashion
Ready to Wear Gets High End
Trend Themes
1. Luxury Ready-to-wear - Designers are shifting from traditional haute couture to luxury ready-to-wear fashion to meet the demand for quicker access and gratification.
2. Fast Fashion - The trend in fashion is to offer high-end styles available for purchase and wear almost immediately in response to fashionistas' desire for instant access.
3. Personalized Mass Market Fashion - Designers are expected to offer clothing lines that are personalized yet mass-produced to cater to those who want to be unique, yet need accessibility and affordability.
Industry Implications
1. Fashion Retail Industry - Retailers could benefit from offering more affordable yet fashionable, luxury ready-to-wear clothing lines or offering personalized mass-produced collections.
2. Fashion Design Industry - Designers could explore creating personalized clothing lines based on trends for the personalization of mass-market fashion.
3. Technology Industry - The technology industry could support and disrupt the fashion industry by enabling the creation of innovative design and production processes, from 3D printing to AI-powered fashion analysis.