'Universal Standard' is a clothing clothing that specializes in luxury plus-size apparel. While there are a growing number of retailers that offer plus-size options, not all of these garments are designed to last. In contrast to fast fashion offerings, Universal Standard makes clothing that is durable and made to last.
Universal Standard was founded by Alexandra Waldman and Polina Veksler in an effort to provide women with luxury plus-size fashion. The company specializes in fashion-forward clothing that is available in sizes 10 to 28. In contrast to other plus-size retailers, each garment is tailored to provide the most flattering fit. As Veksler explains, "we want people who wear our clothes to feel as style-relevant, beautiful and confident as anyone else."
Universal Standard ultimately provides high-end options for plus size consumers.
Luxury Plus-Size Apparel
This Clothing Company Offers High-Quality Clothes in Larger Sizes
Trend Themes
1. Luxury Plus-size Fashion - The trend of creating high-quality luxury clothing for sizes 10-28 is on the rise, creating opportunities for new entrants to capture the market.
2. Sustainable Plus-size Clothing - As consumers become more environmentally conscious, there is a growing demand for luxury plus-size clothing that is made using sustainable methods, presenting an opportunity for innovation and differentiation.
3. Customized Fit Plus-size Clothing - Companies that offer personalized and tailored options for plus-size consumers can gain a competitive edge by providing clothing that is designed to flatter different body shapes, offering an opportunity for disruption.
Industry Implications
1. Fashion - As the plus-size fashion market grows, there are opportunities for new brands to enter and disrupt the industry by providing high-quality, sustainable, and customized-fit options.
2. Retail - As consumers increasingly demand luxury plus-size clothing, there is an opportunity for retailers to provide a wider variety of options and expand their offerings to capture this market.
3. Textiles - Innovations in textiles and materials can lead to advancements in comfortable, durable and sustainable plus-size fashion, presenting an opportunity for disruption in the textile industry.