General Motors’ new model, the Cadillac Converj, is an exciting luxury twist on highly anticipated Chevrolet Volt. The Converj, just like the Volt (using Voltec technology), is able to travel 40 miles, or 64 km, on a single charge - a distance within most Americans’ daily commutes.
A luxury version of this vehicle - under the Cadillac brand - shows GM’s priorities about moving to fuel efficient vehicles. Gone are the days where the auto show is about size and power. Details are not yet available, but there’s no doubt that the Cadillac Converj will turn many heads at this year’s North American International Auto Show.
Brand new photos of the Cadillac Converj have been added within 10 minutes of the reveal at the NAIAS. Cadillac’s new electric car is the highlight of the auto show so far.
Luxury Electric Cars
GM Builds Cadillac Converj
Trend Themes
1. Luxury Electric Cars - The trend of luxury electric cars is disrupting the automotive industry by prioritizing fuel efficiency and sustainability over size and power.
2. Electric Vehicle Range - The trend of pushing electric vehicle range to be sufficient for daily commutes is disrupting the automotive industry by making electric cars a viable option for more people.
3. Luxury Brand Electric Cars - The trend of luxury brands creating electric cars is disrupting the automotive industry by offering a combination of high-end style and environmental friendliness.
Industry Implications
1. Automotive - The automotive industry has an opportunity to capitalize on the trend of luxury electric cars and electric vehicle range by investing in and creating more sustainable vehicles.
2. Luxury Goods - Luxury goods industries have an opportunity to capitalize on the trend of luxury brand electric cars by expanding their offerings to include environmentally friendly options.
3. Electricity Generation - The electricity generation industry has an opportunity to capitalize on the trend of electric vehicles by investing in and creating more renewable energy sources to power these vehicles.