Noirebud is a woman-owned luxury CBD brand that looks to serve a diverse range of demographics. The business fancies itself to be a one-stop-shop for calming products—"from intimacy oils and body salves to oral drops and herbal teas." Emphasis is placed on ethically derived, botanical ingredients.
The luxury CBD brand was founded in 2018 by Carolyn Gray in Brooklyn. The entrepreneur noticed "a lack of paying homage to people of color who have fallen under the government's grip of incarceration for handling marijuana" in the market. As a result, she sought out to build her brand as one that makes affordable and elevated cannabis products available to consumers, simultaneously drawing attention to the inequality. Gray is fond of saying that her brand ethos is "unapologetically bold and black...like [her]."
Black-Owned Luxury CBD Brands
Noirebud Boasts High-Quality and Specially Curated CBD Products
Trend Themes
1. Diverse CBD Products - There is a growing trend in the luxury CBD industry towards offering a diverse range of products to cater to different demographics.
2. Ethical Sourcing - The trend of emphasizing ethically derived, botanical ingredients in luxury CBD brands presents opportunities for disruptive innovation in the cannabis industry.
3. Inclusive Branding - Black-owned luxury CBD brands like Noirebud are pioneering inclusive branding strategies that celebrate and draw attention to marginalized communities, creating opportunities for disruptive innovation in marketing and reaching new audiences.
Industry Implications
1. Luxury CBD - The luxury CBD industry is witnessing disruptive innovation opportunities by offering a diverse range of products and emphasizing ethical sourcing.
2. Cannabis - The cannabis industry can seize disruptive innovation opportunities by leveraging the trend of ethically sourced botanical ingredients in luxury CBD brands.
3. Marketing - The marketing industry can learn from the inclusive branding strategies of black-owned luxury CBD brands to reach new audiences and drive disruptive innovation in brand representation.