Redemption is known for its award-winning luxury bourbon range, with spirits that boast alluring aromas, silky and harmonious palettes, and sophisticated finishes. Recently, the brand was spotlighted in the luxury whiskey auction of Sotheby’s THE CAMOUFLAGE COLLECTION PART I—a collection that focuses on American Whiskey. This was the first time Redemption was featured and the brand brought a 36-year-old luxury bourbon to the table. The spirit, considered "one of the oldest bourbons in America," sold for a whopping $18,000 USD.
The flavor profile of the Redemption 36-Year-Old Bourbon boasts an aroma that mixes leather, coffee, grilled meat, cherry wood, and cigar box. The palate evokes notes of dried orange, cinnamon, anise, smoke, sweet hickory smoke, and earthy barbecue. The finish delivers lingering cherry wood and citrus sensibilities.
Extravagant Luxury Bourbons
Redemption 36-Year-Old Bourbon Has Sold for $18,000 USD
Trend Themes
1. Luxury Bourbon Collectibles - Brands can explore creating limited edition, high-end bourbon bottles for collectors and enthusiasts.
2. Premiumization of Spirits - Distilleries can cater to wealthy buyers by creating premium, highly aged spirits with unique flavors and aroma.
3. Increased Competition in Luxury Spirits - Brands can compete with each other by releasing innovative blends and older aged spirits to attract high-end buyers.
Industry Implications
1. Distillery - Distilleries can tap into the high-end market by creating premium spirits with unique flavors and aromas.
2. Collector's Market - The growing collector's market for luxury spirits can create opportunities for brands to produce limited edition bottles with unique designs.
3. Auction Houses - Auction houses can benefit from the demand for luxury spirits by featuring exclusive collections and hosting high-end whiskey auctions.