The new Lux soap commercial, produced by a company called Filmakademie Baden-Württemberg, is done in the style of a slasher flick. In this comical ad, Lux soap saves the day by causing a chainsaw-welding killer to slip and fall before he can make his move. The extremely appropriate tagline featured in this short commercial reads "Save Your Skin."
This commercial, like other soap commercials, contains scenes of a beautiful woman in the shower using the product. However, this ad puts a fresh spin on an overdone approach to selling shower-related products by including a spooky murderous stranger, and turning Lux soap into a hero.
This amusing soap commercial sucks viewers in by presenting itself as a horror flick, and wins them over by turning into a funny advertisement.
Crazed Killer Soap Commercials
This Lux Soap Commercial Parodies Slasher Flicks in a Comical Way
Trend Themes
1. Comedic Advertising - This Lux soap commercial parodies slasher flicks in a comical way, presenting an opportunity for brands to use humor in their marketing campaigns.
2. Fresh Approaches to Product Marketing - This ad puts a fresh spin on traditional soap commercials, demonstrating the potential for brands to create unique and memorable advertising strategies.
3. Cross-genre Marketing - The blending of horror and comedy in this Lux soap commercial showcases the potential for brands to appeal to a wider audience by combining different genres.
Industry Implications
1. Soap Manufacturing - Soap manufacturers can explore innovative marketing strategies, such as comedic or cross-genre advertising, to differentiate their products in a saturated market.
2. Film and Entertainment - The success of this Lux soap commercial highlights opportunities for creative collaboration between filmmakers and brands, as well as the potential for branded content within the entertainment industry.
3. Marketing and Advertising - The comedic and fresh approach used in this Lux soap commercial opens up new possibilities for marketing professionals to think outside the box and create engaging campaigns for their clients.