Spooky Beauty Collections

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The Lush Halloween Collection is Inspired by Creatures of the Night

The brand new 2022 Lush Halloween collection recently hit stores and the capsule includes some exciting aromatic and spooky offerings. From bath bombs shaped like the Scream mask and shower essentials inspired by a ghoul's blood, the range will transform bathtime through the lens of the holiday spirit.

The 2022 Lush Halloween Collection includes the Lord of Misrule and the Blood Orange Shower Gels, the Toil and Trouble Body Scrub, the Tarantula Shower Jelly, the Haunted House Tin, many bath bombs, lip scrubs, knot wraps, body sprays, and more.

All formulas are generously scented to bewitch the user. Sweet and spicy notes are dominant throughout the collection. In fact, some Lush Halloween products even have glow-in-the-dark capabilities such as the Ghost in the Dark soap.
Trend Themes
1. Holiday Themed Beauty Collections - The success of holiday themed beauty lines by Lush presents an opportunity for other companies to create their own seasonal collections.
2. Spooky Aromatherapy Products - The demand for Lush's Halloween collection reflects a broader interest in spooky and aromatic bath and shower products, providing opportunities for other companies to tap into this market.
3. Glow-in-the-dark Beauty Products - Lush's use of a glow-in-the-dark soap could inspire other beauty brands to create innovative and unique products that incorporate new features.
Industry Implications
1. Beauty and Personal Care - The holiday season presents a significant opportunity for companies in the beauty and personal care industry to create seasonal collections that capture the attention of consumers.
2. Aromatherapy - The demand for spooky and aromatic bath and shower products creates opportunities for companies in the aromatherapy industry to create unique and creative seasonal products.
3. Innovative Materials - The use of glow-in-the-dark capabilities in beauty products presents opportunities for companies in the innovative materials industry to create new and exciting products.

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