Knowing Lush and their ethics as I do, I honestly believe this was NOT a PR stunt, but that the beauty and soap company was simply trying to raise money and awareness for a good charity.
Lush Cosmetics have started making bath bombs to raise money for Reprieve which campaigns to raise awareness of prisoners in Guantanamo Bay. Costing £2.95 the orange (of course) bombs come decorated with a dove of peace. Once placed in water the bombs dissolve and release a picture of a prisoner (OK I admit I feel this bit is questionable).
Some have blasted it as a "tasteless stunt" but already the bombs have raised £8,727 for charity. Lush boss Andrew Butler admitted, "We did have concerns, but many prisoners in Guantanamo have been tortured."
Controversial Bath Bombs for Charity
Lush Guantanamo Bay 'Bombs'
Trend Themes
1. Controversial Charity Bath Bombs - Opportunity for bath bomb brands to create bath products that support and raise awareness for charitable causes.
2. Ethical Cosmetics Fundraising - Chance for beauty and soap companies to develop products or campaigns that raise money for and create awareness of important social issues.
3. Activist-inspired Product Dissolution - Potential for bath bomb makers to create products that dissolve to reveal images or messages related to important social justice causes.
Industry Implications
1. Bath Bomb Industry - Opportunity for bath bomb manufacturers to collaborate with charities and create bath products that support social causes.
2. Cosmetics Industry - Potential for cosmetics companies to incorporate charitable initiatives into their product offerings and marketing strategies.
3. Social Activism Industry - Chance for organizations or individuals within the social activism space to collaborate with beauty brands and create impactful products that raise awareness and funds for important causes.