LUSH Fresh Handmade Cosmetics, a vertically integrated, privately-owned beauty company, is making a commitment to embed sustainability and regeneration initiatives throughout its value chain. The company recognizes its opportunity and responsibility to invent and bring to market products that support its customers in finding zero-waste bathroom routines. To achieve this goal, LUSH has developed naked products that are free from packaging. Currently, 66% of its product range is naked, including top-selling products like shampoo bars, bubble bars, massage bars, and toothy tabs.
LUSH also focuses on self-preserving products that stay fresh, effective, and safe to use without the use of artificial preservatives, which can accumulate in water systems and damage aquatic life forms. Currently, 90% of LUSH's product range is self-preserving, including newly launched self-preserving moisturizers.
LUSH is powered by 100% renewable energy and purchases renewable electricity and renewable natural gas to cover 100% of the energy consumption of its retail shops, manufacturing buildings, and distribution centers. The company also engages with suppliers to reduce its carbon footprint and improve soil health, irrigation practices, pesticide use, and source of energy for production.
Cosmetic Sustainability Projects
LUSH Fresh Handmade Cosmetics Announces Sustainability Initiative
Trend Themes
1. Zero-waste Beauty - Beauty companies can innovate in creating and marketing zero-waste products that promote sustainable living and environmental responsibility.
2. Self-preserving Products - There is an opportunity to develop self-preserving products with natural ingredients that provides effective and safe results without the use of artificial preservatives and that respect water systems and aquatic life forms.
3. Renewable Energy Usage - Companies can adopt renewable energy sources to reduce the carbon footprint and improve soil health, irrigation practices, pesticide use, and the production of goods and services.
Industry Implications
1. Beauty and Personal Care - Companies in the personal care industry can invest in eco-friendly packaging solutions, promote sustainable sourcing of ingredients, and enhance the natural and safe properties of their products.
2. Renewable Energy - There is a growing opportunity for renewable energy companies to leverage their technology, expertise, and partnerships to expand the adoption of sustainable energy solutions in different industries.
3. Sustainability Consulting - Sustainability consulting firms can provide guidance, analysis, and support to companies looking to transition to a more sustainable business model, from sourcing to distribution and operations.