Lush Cosmetics has collaborated with eccentric London-based brand Lazy Oaf for a line inspired by the laundromat. The 17-piece line includes home decor, accessories, and cosmetics to transform your house into the perfect haven for self-care. The collection consists of the return of a fan favorite from the past: Lush's iconic ‘showder,’ which has been recreated in packaging modeled by laundry detergent cartons. The ‘Sleepy’ lavender form of this soapy-bubbling bath powder is available alongside the ‘Intergalactic’ variant, which has a cedarwood and peppermint scent.
A collection of eight lifestyle items, including pajamas, face cloths, hand towels, a bath sheet, and a wash bag, are being introduced by Lush alongside the bath offerings. A body spray that combines the aesthetic of Lush and Lazy Oaf’s East End heritage finishes the collection.
Starting on November 24, customers may purchase items from the new joint collection online at Lush and Lazy Oaf retail locations.
Laundromat-Inspired Self-Care Capsules
Lush Cosmetics and Lazy Oaf Unite for a Self-Care Capsule
Trend Themes
1. Laundromat-inspired Self-care - The trend of laundromat-inspired self-care is growing, offering opportunities for companies to create unique products and experiences that combine comfort with everyday routines.
2. Collaborative Collections - Brands are increasingly collaborating on collections, offering opportunities for companies to leverage the strengths and styles of partners to create unique and appealing products.
3. Packaging as Homage - Packaging that pays tribute to everyday objects, such as laundry detergent containers, is becoming a trend, opening up opportunities for companies to use nostalgia and humor in their branding and packaging.
Industry Implications
1. Personal Care - The personal care industry can leverage the laundromat-inspired self-care trend by introducing fun and creative products that make daily routines more enjoyable and comforting.
2. Fashion - The fashion industry can replicate the success of Lush and Lazy Oaf's collaboration by partnering with complementary brands and creating appealing product lines that cater to wider audiences.
3. Home Decor - The home decor industry can benefit from the trend of laundromat-inspired self-care by incorporating fun and unexpected designs into everyday items and creating experiences that merge relaxation and household chores.