Lundberg Family Farms, a food manufacturer specializing in rice products, has announced the launch of a new Salted Caramel rice cake flavor.
What differentiates Lundberg's product from other caramel rice cakes is that the company uses 100% real caramel. In addition, the sweet and salty snack is entirely vegan and free of any additives or artificial flavoring, making it a healthy snack option for a variety of diets.
"We know rice cake consumers are craving caramel and we’re proud to offer them the only option on the shelf made with real caramel. It’s also the only caramel rice cake made with crunchy, organic, whole grain brown rice so consumers can have their cake and eat well too," said Susan Shields, VP of Marketing at Lundberg Family Farms.
Real Caramel Rice Cakes
Lundberg Family Farms Introduces New 'Salted Caramel' Rice Cake Flavor
Trend Themes
1. Real Caramel Rice Cakes - The trend towards using real, natural ingredients in snack foods may provide opportunities for innovation within the healthy snack industry.
2. Plant-based Snacks - The increasing popularity of plant-based diets may create opportunities for innovation in snack foods with options like Lundberg's vegan rice cakes.
3. Clean Label Movement - The demand for transparency in food labeling may create opportunities for innovation in snack foods with products like Lundberg's additive and artificial flavor-free rice cakes.
Industry Implications
1. Healthy Snack Foods - Lundberg's new real caramel rice cakes offer a healthier option for consumers looking for a sweet and salty snack.
2. Plant-based Food Products - Lundberg's vegan salted caramel rice cakes tap into the growing demand for plant-based snack options.
3. Organic Food Products - Lundberg's emphasis on using organic, whole grain brown rice in their salted caramel rice cakes may appeal to consumers looking for natural and organic snack options.