Since Lunar New Year celebrations will look different during a pandemic, Panda Express put together limited-edition kits to help families celebrate in a fun way from home. The Lunar New Year Celebration Kit can be ordered from the restaurant online and it includes a voucher for a free Family Meal, plus a pair of matching aprons designed by Oh Joy, eight lucky red envelopes, a recipe book and a journal. There's also a celebration calendar and family activity cards that teach people of all ages how to fold fortune cookies.
Panda Express' Lunar New Year Celebration Kit also includes chopsticks, fortune cookies and "Chorks" (combination forks and chopsticks) for enjoying meals from Panda Express, as the limited-edition celebration kit shares more than $55 worth of offers.
Lunar New Year Celebration Kits
Panda Express Curated Special Boxes for the Year of the Ox
Trend Themes
1. Virtual Celebration Kits - The rise of virtual celebrations has created a new market for curated kits, offering a major growth opportunity for businesses to offer creative ways to celebrate from home.
2. Personalized Kit Experiences - Providing customization to the celebration kit enables businesses to provide a unique experience, improving customer engagement and repeat business opportunities.
3. At-home Activity Kits - As people spend more time at home, there is an opportunity for businesses to provide activity kits to help people stay engaged and occupied.
Industry Implications
1. Food and Beverage - There is an opportunity for food and beverage companies to create curated celebration kits to provide a unique virtual celebration experience for customers.
2. Retail - Retail companies can leverage the trend of virtual celebrations by offering curated celebration kits that align with the brand's message and values.
3. Entertainment - Innovative activity-based celebration kits can be offered by entertainment industries to provide a unique and engaging at-home experience for customers.