It's been 50 years since the first moon landing and Blue Moon is marking the occasion with some Lunar Lander Kegs that are out of this world. The space kegs are also the brand's cheeky response to Jeff Bezos' claim that he plans to transport moon rovers and astronauts to the moon's surface with his Blue Moon Lunar Lander.
With a name like Blue Moon, it's clear that the beer brand has an affinity for the cosmos. As the brand's senior marketing manager Elizabeth Hitch explains, "We’ve always been inspired by the moon, so what better way to commemorate this announcement and the upcoming 50th moon landing anniversary—than with a special edition keg from Blue Moon Brewing Company for our drinkers." The limited-edition Lunar Lander Kegs look just like the lunar lander and will be available just ahead of the moon landing anniversary on July 20, 2019.
Celebratory Lunar Lander Kegs
Blue Moon Created Lunar Lander Kegs to Mark the First Moon Landing
Trend Themes
1. Limited-edition Collectible Kegs - Creating limited-edition collectible kegs inspired by significant events can generate excitement and engagement among consumers.
2. Cosmic Brand Partnerships - Partnering with space-related organizations and events can provide unique marketing opportunities for brands that have a connection to the cosmos.
3. Cheeky Marketing Campaigns - Leveraging playful and cheeky marketing campaigns in response to industry developments can help brands stand out and create buzz.
Industry Implications
1. Alcohol and Beverage - The alcohol and beverage industry can explore the creation of collectible kegs to engage customers and create a sense of exclusivity.
2. Tourism and Travel - The tourism and travel industry can collaborate with space-related brands to create unique experiences and packages for space enthusiasts.
3. Marketing and Advertising - Marketing and advertising agencies can help brands develop cheeky and attention-grabbing campaigns to increase brand awareness and engagement.