Rather than going for a polished, high fashion feel, the folks behind the latest Lunar Kingdom lookbook opted for a raw, authentic look. To achieve this aesthetic, the entire lookbook was shot on Instax film, making each shot resemble a polaroid picture.
The lookbook explores themes of nature, friendship and the occult by featuring a group of teenage girls as they celebrate sisterhood and good vibes within the depths of the forest. Whether they're gathered around in a circle or playing hide-and-seek, it's clear that these girls have a strong sense of camaraderie and playfulness.
The lookbook stays true to the Lunar Kingdom style, which is made up of casual, hippie-inspired duds such as fringed shorts, airy crochet tops and floral wreathes.
Hipster Sisterhood Lookbooks
The Lunar Kingdom Lookbook Has a Raw and Unfinished Feel
Trend Themes
1. Raw Aesthetics - Opportunities for producing marketing materials with a more raw and authentic feel.
2. Instant Film Photography - Opportunities for incorporating instant film photography into advertising campaigns and branding materials.
3. Nature-inspired Marketing - Opportunities for using nature and sisterhood themes in marketing and branding messages.
Industry Implications
1. Apparel - Opportunities for clothing brands to incorporate nature-inspired themes and raw aesthetics into promotional materials.
2. Photography - Opportunities for instant film photography services to cater to businesses looking for a more authentic and raw feel in their marketing materials.
3. Beauty - Opportunities for beauty brands to incorporate sisterhood and friendship themes into their branding messages and campaigns.