LULUSIMONSTUDIO partnered with Bachelor Star Becca Kufrin to create a new capsule collection. The female-founded loungewear brand worked with the star to create a range of styles available in sizes XS to XL. The new collaboration features various t-shirts and sweatshirts, all of which are available through the brand's website.
The exclusive capsule collection includes two tees. One of the shirts reads "Full Time Dog Sitter" overtop of a yellow distressed shirt. The other reads "Champagne Season" on the back of the shirt and features glasses full of champagne on the front. LULUSIMONSTUDIO and Becca Kufrin completed the collection with a sweater. The cozy crewneck sweater has the words "First of All" pasted to it.
Celebrity-Backed Summer Loungewear
LULUSIMONSTUDIO and Becca Kufrin Launched a Capsule Collection
Trend Themes
1. Celebrity-backed Loungewear - Opportunity for brands to partner with celebrities to co-create loungewear capsule collections.
2. Female-focused Loungewear - Opportunity for companies to develop loungewear collections focused on female consumers.
3. Graphic Loungewear - Opportunity for branding to include graphic design in loungewear to appeal to younger customers.
Industry Implications
1. Fashion Industry - Fashion brands to partner with celebrities to co-create capsule collections in the loungewear segment.
2. E-commerce Industry - Opportunity for e-commerce portals to offer a wide range of female-focused loungewear products.
3. Graphic Design Industry - Branding agencies can partner with loungewear manufacturers to create graphic designs and patterns to differentiate product offerings.