Luigi Sardo can be considered as the marriage of Italian craftsmanship and Australian beach lifestyle. Created by Markus Lacaria in 2008, the footwear company received immediate commendations by selling out its first collection with positive feedback. This fostered a bigger following and an even more creative second collection.
Luigi Sardo's history originates from Lacaria's grand father, Luigi Oggiano, who worked hard to provide for his family in Sardegna, Italy. Lacaria coined the brand to represent his family's heritage with a modern depiction.
The brand's second collection features several new styles including the Cicero, the Southport and Sardo Classic -- all of which exude smooth Australian flair and will be released in June 2012.
One thing is for certain: a solid following is quickly generating, so be sure to be on top of this season's fashions and get a kick out of Luigi Sardo's footwear.
Classy Canvas Kicks
Luigi Sardo Puts Its Best Foot Forward
Trend Themes
1. Italian Craftsmanship - Opportunity for businesses to incorporate Italian craftsmanship into their products or services to tap into the growing demand for high-quality, artisanal offerings.
2. Australian Beach Lifestyle - Potential for businesses to create products or experiences that embody the carefree and relaxed Australian beach lifestyle, appealing to consumers seeking a laid-back aesthetic.
3. Heritage-inspired Brands - Opportunity to develop brands that connect with consumers on a deeper level by drawing inspiration from their own heritage and history, offering a sense of authenticity and nostalgia.
Industry Implications
1. Footwear - Innovative shoe companies can incorporate elements of Italian craftsmanship and Australian beach lifestyle to create unique and exciting footwear designs.
2. Fashion - Fashion brands can explore heritage-inspired designs and incorporate the essence of the Australian beach lifestyle, catering to consumers looking for stylish yet relaxed clothing options.
3. Artisanal Goods - Businesses can capitalize on the trend of Italian craftsmanship by offering artisanal goods and products that showcase the traditional methods and attention to detail.