The re-designed Lufthansa business class seats shift the focus from free booze and other special treats to actual physical comfort in order to entice travellers to purchase premium seats. With the economy as it is, the travel industry has been struggling, especially airlines, and one of the sure ways to maximize revenue is to increase these particular seat sales.
Known for there innovative initiatives, the Lufthansa airline commissioned PearsonLloyd, a London-based design studio, to create seats that promote optimal comfort. By concentrating on a V-shaped concept, the studio was able to create recliner-like Lufthansa business class seats that does just that. Pearson says, "This principle is not unique in aviation seating design. However, the way in which the layout we utilised within the aircraft and the specific functions of the seat are unique to this design and Lufthansa in this case."
V-Shaped Airplane Seats
The Lufthansa Business Class Seats are Just like In-Flight Recliners
Trend Themes
1. Optimal Comfort Seating - The trend of designing airline seats to promote physical comfort to increase premium seat sales presents opportunities for disruption in seat design and technology.
2. Shift to Physical Comfort in Travel - The shift in the travel industry towards prioritizing physical comfort for passengers presents opportunities for disruption in travel-related industries such as hotel and cruise ship design.
3. Maximizing Revenue Through Physical Comfort - The trend of increasing premium seat sales by focusing on physical comfort presents opportunities for disruption in the airline industry as companies seek to differentiate themselves by offering more comfortable options.
Industry Implications
1. Airline Industry - Innovative airline companies or designers can disrupt the airline industry by creating unique premium seat designs that prioritize the physical comfort of passengers.
2. Seat Design Industry - The trend towards prioritizing physical comfort in airline seats presents opportunities for disruption in the seat design industry as companies seek to create unique and innovative designs that stand out from competitors.
3. Travel Industry - As physical comfort becomes increasingly important to passengers, there may be opportunities for disruption in related industries, such as hotel and cruise ship design, as companies seek to provide more comfortable experiences.