The Lucky Magazine July 2012 'The Edge of Summer' photoshoot takes the publication's readership on to a tour of the high seas. Model Bekah Jenkins assumes the role quite well here, brandishing an Americana take on the marine-friendly motif.
The star-spangled banner displayed near the rear of a wooden boat in the Edge of Summer instantly brings about images of sailing trips spent along U.S. beds of water. And while some may harbor a fear of tides, Jenkins has invited viewers to merely peer at seaside ensembles as she is found sporting blue and white stripes, loose sarongs and a knit see-through sweater. The best part of this editorial is the fact that it modernizes classic nautical looks with retro pink sunglasses and a patterned bra.
Afloat Americana Photoshoots
The Lucky Magazine July 2012 Jenkins Editorial is Patriotic and Naval
Trend Themes
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Modernized Nautical Fashion — There is an opportunity for fashion brands to modernize classic nautical looks with retro elements, such as vibrant sunglasses and patterned accessories.
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Marine-inspired Photoshoots — There is a trend of photoshoots featuring models in marine-friendly settings, providing an opportunity for photographers and publications to showcase coastal fashion.
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Sea-themed Aesthetics — There is a growing interest in incorporating sea-themed aesthetics into fashion and editorial shoots, which presents an opportunity for designers to create unique coastal-inspired collections.
Industry Implications
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Fashion — The fashion industry can capitalize on the modernization of nautical looks and incorporate sea-themed aesthetics into their collections.
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Photography — Photographers can take advantage of the trend of marine-inspired photoshoots to showcase their skills and capture coastal fashion in unique settings.
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Publishing — Publishing companies can leverage the popularity of marine-themed editorials to attract readers and advertisers interested in coastal fashion and aesthetics.