The limited-edition Lucky Charms Hidden Dragon cereal is a first-of-its-kind release from the brand that features marshmallow-revealing technology, helping to make breakfasts even more magical. This cold breakfast cereal introduces four new dragon-themed charms that change color once they are in milk. Initially, the marshmallows start off as white and then they change to reveal a colorful yellow dragon, a pink dragon, a dragon egg and a flame.
With this new cereal, the brand is expanding the story of Lucky the Leprechaun, who made friends with a dragon on his epic adventures. As the brand says, "Legend has it that a magical milk lagoon appeared right as Lucky was trying to outwit and escape the pesky kids who are always hot on his heels. By tossing the charms in the lagoon, the cascading milk waterfall revealed the charms’ colors and powers, and Lucky was saved by a friendly dragon who flew him out of the lagoon and into the magical sky."
Color-Changing Marshmallow Cereals
Lucky Charms Hidden Dragon Features Marshmallow-Revealing Tech
Trend Themes
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Industry Implications
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