Popular denim producer Lucky Brand has teamed up with Mexican tequila brand Código 1530 to launch a 22-piece limited-edition apparel collection.
The capsule was inspired by both of the brands' rich histories, offering consumers a wide range of heritage-themed garments with a distinctly vintage appeal. Prominently featured, the collaborative collection presents a number of men's and women's t-shirts with distressed graphics and earthy tones. Other items in the capsule include crewneck sweatshirts, trucker hats, and hoodies.
The standout piece is, of course, a brand new denim '223 Straight' men's jeans offered in a custom-made wash inspired by the color of Código 1530’s tequila. "We were inspired by Código 1530’s passion and the imagery in their archives that spoke to the heritage of the brand" explained Jimmy Carter, the vice president of merchandising at Lucky Brand.
Tequila-Inspired Apparel
Lucky Brand Partners with Código to Launch Heritage-Themed Clothing Line
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