After delivering one of the sexiest footwear ad campaigns with their Spring/Summer ‘08 ‘Flora Amore,’ Luciano Carvari return with an equally creative, but totally different, Fall/Winter 2008-2009 ad campaign.
The ‘True Detail’ campaign celebrates the craftsmanship and attention to detail of the Luciano Carvari shoes with ads that illustrate precision, timing and hand skills.
They range from an angry girlfriend skillfully throwing a handbag at her boyfriend and a young wife putting the right amount of poison in her old husband’s food to a cyclist tripping over a well-placed banana peel and a detective examining the scene while tying his shoes. It’s all about paying attention to the details.
Enjoy a behind the scenes video of the shooting of the 'True Detail' campaign above. Superb work!
Selling Shoes with Sex, Fights & Murder
Crimevertising in Carvari's ‘True Detail’
Trend Themes
1. Crimevertising - Using crime and provocative themes in advertising campaigns to capture attention and create a buzz.
2. Craftsmanship Celebration - Highlighting the artistry and attention to detail in product creation to differentiate brands and attract consumers.
3. Attention to Detail - Emphasizing the importance of precision and meticulousness in product design and marketing.
Industry Implications
1. Fashion - Incorporating crimevertising elements into fashion advertising campaigns to stand out in a crowded market.
2. Footwear - Using the celebration of craftsmanship to promote high-quality and unique shoe designs.
3. Advertising - Exploring creative ways to capture attention and engage audiences through attention to detail in advertising campaigns.