Luca Nichetto created a line of history-inspired home fragrances for the heritage company Ginori 1735. The Italian designer looked back into the brand's history to inspire its newest range of products.
The collection is titled La Compagnia di Caterina. It gets its name from the story of Catherine de Medici, who moved from Florence to France with a perfumer. At the time, there was no fragrance culture in France. Catherine de Medici was, in a sense, a pioneer of the industry.
The range includes scented candles, candle snuffers, incense burners, and room diffusers. Three fragrances are available through the collection. Orange Renaissance boasts a rich blend of bergamot, while Black Stone features notes of cloves and nutmeg. Finally, Purple Hill is a light floral scent with lavender and white flowers.
Historical Figure-Inspired Home Fragrances
Luca Nichetto Created a Fragrance Line for Ginori 1735
Trend Themes
1. Historical-inspired Fragrance - Creating fragrance lines inspired by history opens up opportunities to tap into old-world nostalgia and create unique scents that resonate with consumers.
2. Multi-product Fragrance Line - Offering multiple fragrance products in a line increases the likelihood of meeting different consumer preferences and expanding the market for a brand.
3. Experiential Fragrance Marketing - Creating experiential marketing campaigns around fragrances, such as using scent to evoke memories or tying scents to specific historical events, can enhance brand recognition and appeal.
Industry Implications
1. Fragrance - The fragrance industry can explore historical inspiration and multi-product lines to create innovative scents that stand out in the competitive market.
2. Home Decor - Home decor brands can incorporate fragrances into their product offerings and create historical-inspired collections to appeal to consumers looking to add unique touches to their living spaces.
3. Tourism - Tourism industries can create experiential scent tours that allow travelers to discover the history and culture of a location through their sense of smell.