The LRG Summer 2011 collection has taken a step away from classic urban streetwear and has instead focused on more simple looks that are both sporty and classy. This versatile line is perfect for the kid who has grown up, but still loves to skate. It's also perfect for the kid who is still a kid, but just wants to look a little more put together.
Filled with plaid shirts, cardigans, polos and more, the LRG Summer 2011 collection sticks to what this men's fashion brand knows best, while also dipping into a more refined realm.
For the LRG Summer 2011 catalog, the company used skaters Tommy Sandoval and Kelly Hart and rapper Freddie Gibb to rock their gear on the beach front.
Beachfront Fashion
The LRG Summer 2011 Collection is Both Sporty and Classy
Trend Themes
1. Sporty-classy Fashion - An opportunity to create fashion lines that cater to both the athletic and formal lifestyles.
2. Versatile Apparel - An opportunity to design clothing that can be worn by individuals of different ages and still possess an appeal.
3. Refined Urban Streetwear - An opportunity to create streetwear lines that make use of refined materials and designs.
Industry Implications
1. Fashion Industry - An opportunity for traditional streetwear and sports fashion lines to crossover and create hybrid products.
2. Skateboarding Industry - An opportunity to capitalize on the fashion appeal of skater culture and create more stylish products.
3. Music Industry - An opportunity for musicians and rappers to collaborate with fashion brands to create clothing lines that cater to their audience.