Project 7's Sour Apple Rings and Sour Gummy Worms are two new low-sugar candy products from the brand that are made without animal products, artificial colors or flavors. The full-flavor chewy and sour candies both have plant-based formulas, as well as just three grams of sugar, six net carbs and a matching 60 calories per bag.
The vegan-friendly low-sugar candies are made with natural colors and flavors and they share simple ingredient lists with ingredients like organic cane sugar, rice flour, stevia extract for sweetness, plus concentrates and extracts from turmeric, spirulina, fruits and vegetables.
A focus on reduced sugar formulas is inspiring fresh new products across the confectionery industry, especially as people of all ages seek out better-for-you versions of their favorite sweet and sour treats.
Plant-Based Low-Sugar Candies
The Sour Apple Rings & Sour Gummy Worms Have Free-From Formulas
Trend Themes
1. Reduced Sugar Confectionery - A trend of creating confectionery products with reduced sugar to cater to consumers looking for healthier options, leading to opportunities for innovation towards healthier and natural sweeteners.
2. Plant-based Candies - A trend of creating candies without animal products to cater to the growing vegan population, leading to opportunities for innovation towards new plant-based ingredients and natural flavors.
3. Natural Colors and Flavors - A trend of using natural colors and flavors in confectionery products to cater to consumers looking for clean-label products, leading to opportunities for innovation towards natural and sustainable sources of coloring and flavoring.
Industry Implications
1. Confectionery - The confectionery industry can embrace the trend of reduced sugar, plant-based, and natural ingredient candies to offer healthier and ethical options for consumers.
2. Plant-based Foods - Plant-based food industry can benefit from the increased demand for plant-based sweeteners and flavors used in candies.
3. Health Food Retail - Health food retail industry can incorporate low-sugar and plant-based candies into their products, appealing to customers seeking out healthier treat options.