Sophisticated Minimalist Fashion

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The Low Classic FW13 Collection is Easy and Elegant

The Low Classic FW13 collection is brimming with sophisticated and elegant looks that have been given a minimalist twist. From skinny grey trousers to nude pleated dresses and striped sweaters, the pieces are particularly perfect for the transition season between summer and fall.

Designed by Lee Myeong Sin, Hwang Hyun Ji, and Park Jin Sun, who founded the coveted Korean brand in 2009, the Low Classic FW13 collection may be a tease for some. Outside of Korea, their distribution is very limited. Yet the feminine cuts and easy, elegant fabrics featured throughout the Low Classic FW13 collection may inspire some to go on a mission to get their hands on them. The structured bags great for the workplace is especially enviable.
Trend Themes
1. Minimalist Fashion - Disruptive innovation opportunity: Develop affordable, accessible minimalist fashion brands to meet growing demand for simple, elegant clothing.
2. Transition Season - Disruptive innovation opportunity: Create versatile clothing lines that cater to the changing weather and fashion trends during the transition from summer to fall.
3. Limited Distribution - Disruptive innovation opportunity: Explore innovative distribution models to expand the reach of niche fashion brands like Low Classic and make them accessible globally.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Integrate sustainable practices and technology into the fashion industry to create eco-friendly and ethically-produced minimalist fashion lines.
2. Retail - Disruptive innovation opportunity: Develop online platforms and direct-to-consumer strategies to bypass traditional retail channels and offer limited distribution fashion brands to a wider audience.
3. Design - Disruptive innovation opportunity: Collaborate with emerging fashion designers from around the world, such as those behind the Low Classic brand, to bring fresh and unique minimalist fashion perspectives to the market.

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