BONKERS makes low-calorie pet treats for dogs and cats and the bold, playful brands speaks specifically to Millennial and Gen Z pet owners who want to spoil their pets and build better bonds with them. The treats have crunchy outer shells and gooey centers for a rich, pet-pleasing experience of texture, and formulas that nourish with proteins and without wheat, soy, artificial flavors and colors.
BONKERS can be found in flavors like Bangin’ Beef and Catnip for cats and Bacon Bitties for dogs.
Anna Tompkins, head of marketing at BONKERS, says, "Millennials and Gen Z are redefining the owner-pet relationship: their pets are more humanized than ever, parented and pampered. No longer 'just animals,' they are fur-babies, integral to the family." According to a Pet Food Manufacturers’ Association study, COVID-19 accelerated pet ownership throughout the UK and Millennials are the largest driver of that growth.
Low-Calorie Pet Treats
BONKERS Help Millennials and Gen Z Pamper Their Pets
Trend Themes
1. Humanization of Pets - Brands that offer products or services that treat pets as family members and provide human-like experiences to enhance the pet-owner bond have a significant opportunity for growth.
2. Healthy Pet Treats - The market for healthy and low-calorie pet treats is growing, creating opportunities for brands to offer innovative and unique snack options that also provide health benefits to pets.
3. Pet Ownership Growth - As pet ownership continues to grow, brands can offer targeted products and services that cater to the specific needs and desires of Millennials and Gen Z pet owners.
Industry Implications
1. Pet Food Manufacturing - Brands that offer low-calorie and healthy pet treats have an opportunity to tap into the growing demand for high-quality and nutritious snacks for pets.
2. Pet Retail - Retailers that offer a wide variety of pet products that cater to Millennial and Gen Z pet owners, including healthy snacks and human-like experiences, have an opportunity for success.
3. Pet Services - Pet service providers that offer innovative and unique experiences that cater to the humanization of pets, such as pampering services and pet-friendly activities, can attract the growing Millennial and Gen Z pet market.