It is important to be accepting of all creatures no matter how different they are, and the LOVEFiLM.com campaign illustrates this in a rather fantastical way. It promotes its vast movie selection by way of a tradition that is often adopted by many families: tracking children's heights by door frames. In this way, the LOVEFiLM.com campaign shows that it has movies "in all shapes and sizes," as its tagline states. LOVEFiLM is a European film subscription service that offers DVD rentals via post and online.
Conceived and executed by United Kingdom-based ad agency 18 Feet & Rising, the LOVEFiLM.com campaign is simple and clever. Focusing on iconic film franchises such as 'Star Wars' and 'Lord of the Rings,' this campaign will appeal to many.
Height-Tracking Movie Ads
The LOVEFiLM.com Campaign Promotes a Variety of Films
Trend Themes
1. Height-tracking Ads - Height-tracking ads are a novel way for brands to promote their products and services, leveraging the nostalgia and emotional connection associated with tracking children's heights.
2. Personalized Advertising - The LOVEFiLM.com campaign showcases the potential of personalized advertising by tailoring movie selections based on individual preferences and interests.
3. Storytelling Marketing - The LOVEFiLM.com campaign taps into the power of storytelling marketing by using iconic film franchises to convey the diversity and extensive movie selection available.
Industry Implications
1. Film and Entertainment - The film and entertainment industry can explore height-tracking ads as a unique marketing strategy to engage movie enthusiasts and drive audience interest.
2. Advertising and Marketing - The advertising and marketing industry has an opportunity to incorporate personalized advertising into their campaigns, offering tailored experiences to consumers.
3. Subscription Services - Subscription services, like LOVEFiLM.com, can leverage storytelling marketing techniques to attract and retain customers through a compelling and diverse movie selection.