Pantone color institute created 'Love Symbol #2' to pay homage to Prince's legacy in both the music and design world.
The purple hue chosen was inspired by both the musician's classic custom-made Yamaha purple piano and as a reference his Grammy-winning hit "Purple Rain." With an inimitable aesthetic and style that's now synonymous with the color purple, Love Symbol #2 hopes to embody Prince's effortless and iconic status as a style icon. The deep shade of purple will always be reminiscent of the late star who received the nickname "The Purple One" following the success of "Purple Rain."
The chosen name of "Love Symbol #2" references the iconic symbol which Prince created and used as an emblem. The distinctive shade of purple is referenced throughout numerous lyrics, reiterated throughout the star's wardrobe, vehicle and instrument choices and more.
Musician-Dedicated Color Hues
Love Symbol #2 is an Official Shade of Purple Dedicated to Prince
Trend Themes
1. Color Branding - With the creation of 'Love Symbol #2', there is an opportunity for other musicians or artists to create their own dedicated color hues, allowing for increased brand recognition and loyalty.
2. Celebrity-inspired Product Lines - The success of 'Love Symbol #2' highlights the potential profitability of creating product lines inspired by celebrities and their iconic style.
3. Nostalgia Marketing - Pantone's tribute to Prince represents a trend towards using nostalgia as a marketing tool. By tapping into consumers' fond memories and emotions, companies can create a strong connection with their target audience.
Industry Implications
1. Music - With the creation of 'Love Symbol #2', there is an opportunity for music industry professionals to collaborate with Pantone to create unique color palettes for their artists, leading to increased brand identity and recognition.
2. Fashion - The success of Prince's iconic purple clothing and accessories has led to an opportunity for designers and fashion houses to create collections inspired by the late musician's unique taste and style.
3. Brand Identity and Design - By creating dedicated color hues, artists and companies alike can establish a stronger brand identity and recognition, leading to increased consumer loyalty and sales.