LOVE EARTH is a dried fruit company from Malaysia, and its bottles come in a slightly top-heavy form. The bottom section is smaller than the upper section, which served as a slight challenge when Kong Design was coming up with the label concepts.
However, in the end the team managed to put together a stunning design that's bright and memorable. The labels wrap around the container in a spiralling fashion, so it almost looks like a ribbon going downwards around the bottle. This shape completely solves the difficulties Kong Design were initially faced with, and on top of that the result looks distinct too.
Now, LOVE EARTH not only has an interestingly shaped bottle, but the labels are just as memorable to match.
Top Heavy Fruit Packaging
LOVE EARTH Takes on a Slanted Shape
Trend Themes
1. Top-heavy Packaging - There is an opportunity for companies to experiment with unique bottle shapes, like top-heavy designs, to make their product stand out.
2. Spiraling Label Design - Incorporating a spiraling label design around a unique bottle shape could create a memorable brand identity for companies.
3. Integrated Product Design - Designing both the bottle shape and label in unison can result in a cohesive product design that attracts consumers.
Industry Implications
1. Food Packaging - Food packaging companies could benefit from experimenting with unique bottle shapes and label designs to improve brand recognition and customer loyalty.
2. Beverage Industry - Beverage companies could benefit from incorporating top-heavy bottle designs and spiraling label designs to create unique and unforgettable packaging that would attract consumers.
3. Product Design - Product design companies can utilize LOVE EARTH's integrated approach to develop innovative packaging designs for various industries such as food, beverages, and beauty.