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The Soft Rock Collection by Wendy Mullin is Effortlessly Chic

These loungewear fashions by Wendy Mullin are sold as part of the designer's 'Soft Rock' collection. The effortlessly chic ensembles are made up of cropped tops and shorts that are paired together in a chic and understated way.

Whether worn shopping or to Sunday brunch, these loungewear fashions are the opposite of your traditional sweatsuit pairing. This collection is both practical and fashionable, making comfort and style a true possibility for today's urban fashionistas.

Designer Wendy Mullin joins forces with modern retailer BYCO for the collection that will appeal to lovers of minimalist and elegant fashions. The styles reference nostalgic looks for the 60s and 70s and can be enhanced with some added statement accessories that pop.
Trend Themes
1. Effortless Chic Loungewear - Opportunity for innovating loungewear by combining comfort and style in an effortless and chic way.
2. Minimalist and Elegant Fashion - Opportunity for creating minimalist and elegant fashion styles inspired by nostalgic looks from the 60s and 70s.
3. Enhancing Loungewear with Statement Accessories - Opportunity for designing loungewear that can be easily enhanced with statement accessories to create a personalized and fashionable look.
Industry Implications
1. Fashion Retail - Innovation opportunity for retailers to offer an exclusive collection of loungewear that combines comfort, style, and elegance.
2. Accessory Design - Opportunity for accessory designers to create statement accessories that can be paired with loungewear to elevate the overall look.
3. Urban Fashion - Opportunity for urban fashion brands to cater to the needs of fashion-conscious individuals who seek comfortable yet stylish loungewear options.

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