Praise heaven for Louise Gray's colorful vision in her Spring/Summer 2010 collection! This line stands out not only because of its playful sense of color, but also because of the funky shapes that accompany it.
With fabrics looking ripped and tattered, models with bright makeup splattered on their faces and a clown-like aura, this collection and Louise Gray are both sure to be the ringleaders of tomorrow's fashions!
Implications - The constantly transforming marketplace makes it difficult for companies to garner recognition, and colorful clothing is one way to stand out. Companies must consider how their products have the capacity to surprise individuals into taking notice of their commodities. Shockvertising, excessive color and unfamiliarity are just a few ways that this can be done.
Crazy Clown Clothing
Louise Gray Clowns Around for Her Spring/Summer 2010 Collection
Trend Themes
1. Colorful Clothing - Companies must consider how their products have the capacity to surprise individuals into taking notice of their commodities.
2. Shockvertising - Shockvertising can be used to garner recognition in a constantly transforming marketplace.
3. Funky Shapes - Funky shapes in clothing can make a collection stand out and be a disruptive innovation.
Industry Implications
1. Fashion - The fashion industry can adopt colorful clothing and shockvertising to stand out in a constantly transforming marketplace.
2. Advertising - The advertising industry can utilize shockvertising as a disruptive innovation to help companies garner recognition.
3. Textile - The textile industry can experiment with funky shapes in clothing to create disruptive innovation in the fashion market.