For the Louis Vuitton Spring/Summer 2010 ad campaign the venerable Parisian fashion house is back to using a model. For the past two seasons Madonna has graced the LV ads, but fashion darling Lara Stone will help the company kick off 2010.
Steven Meisel captured Stone reclining in a grassy area complete with doves. Marie-Amélie Sauvé took on styling duties and though Stone looks relaxed and lovely even this all-star fashion team cannot make me like those hideous tasseled shoes. The Spring/Summer 2010 campaign will officially launch in February 2010.
Dove-Loving Luxury Ads
Lara Stone in the Louis Vuitton Spring/Summer 2010 Ad Campaign
Trend Themes
1. Dove-inspired Fashion - Fashion houses are embracing natural elements in their ad campaigns by including live doves in their shoots, creating opportunities for eco-friendly and animal-friendly luxury brands.
2. Model Swapping - Replacing celebrity endorsers with models creates fresh and versatile campaigns that allow luxury brands the opportunity to connect with a wider range of audiences.
3. Anti-fashion Shoes - Shoes that defy traditional fashion standards, such as the unpopular tasseled shoes featured in the Louis Vuitton campaign, may create disruption in the luxury fashion industry by appealing to a niche market that seeks outside-the-box designs.
Industry Implications
1. Luxury Fashion - The use of models instead of celebrities and the incorporation of natural elements in luxury fashion ad campaigns presents innovation opportunities for companies to stand out in a highly competitive industry.
2. Animal-friendly Fashion - Fashion brands that prioritize animal welfare can capitalize on the growing trend of incorporating live animals in campaigns, creating a unique selling point for consumers who support ethical fashion.
3. Unconventional Footwear - The introduction of unconventional shoe designs in luxury fashion collections can attract consumers who seek unique and bold fashion statements, opening up opportunities for innovation in footwear design.