The brand-new Louis Vuitton Resort 2019 collection made its debut recently at the Maeght Foundation museum of modern art located in Southern France. Notably, this luxe launch also marks Nicolas Ghesquière‘s fifth cruise capsule for the fashion house. This summer, Louis Vuitton took a more carefree approach that incorporated an 80s eclecticism blended with signature branding motifs. This resulted in contrasting visual elements such as sharp angular shoulders with fluffy silks, loud metallics with a plethora of pattern designs, cool-toned neutrals with kaleidoscopic colors and bohemian prints amongst the traditional "LV" monogram design.
Some standout items from the new Louis Vuitton Resort 2019 collection are the bomber jackets and capes that boast the branded monogram, the 80s-resembling metallic cropped jackets, feathery tops and boxy suits. Additionally, there are also captivating accessories including sunglasses that look like safety goggles, sneaker-boot hybrids and leather accessories made in conjunction with Grace Coddington.
80s France-Inspired Luxe Fashion
The Louis Vuitton Resort 2019 Collection Debuted in France
Trend Themes
1. Eclectic Fashion - Opportunity for disruptive innovation in creating fashion pieces that blend contrasting visual elements and mix different styles from past decades.
2. Signature Branding - Opportunity for disruptive innovation in incorporating branded monograms and motifs into fashion items.
3. Collaborative Accessories - Opportunity for disruptive innovation in partnering with renowned figures to create unique and captivating fashion accessories.
Industry Implications
1. Luxury Fashion - Opportunity for disruptive innovation in the luxury fashion industry by creating eclectic and branded fashion pieces.
2. Eyewear - Opportunity for disruptive innovation in the eyewear industry by designing unique and unconventional sunglasses.
3. Footwear - Opportunity for disruptive innovation in the footwear industry by creating hybrid designs that merge sneakers and boots.