The Louis Vuitton #LVLove fashion campaign is working to promote its latest products via Twitter. The online promotional tactic is as much literary as it is tech-savvy as the Tweets are paired with short poetic sentences, pairing the luxury fashion pieces with eloquent rhymes.
Followers of the label can get their dose of stylish poetry with the help of the #MiniMonAmour and #GallantLove hashtags. The romantic verses are also paired with links to the referenced items in addition to related images, enabling Twitter members to easily browse through seasonal collections. Variety is key to these social media advertisements as the label has included time pieces, purses, jewelry and smartphone accessories into the mod, viral ballads.
Literally Poetic Product Launches
The Louis Vuitton #LVlove Campaign Pairs Words with Fashion
Trend Themes
1. Luxury Poetry Advertising - Creating poetic social media campaigns to promote luxury fashion and lifestyle items
2. Social Media Product Promotion - Using social media platforms to creatively showcase and promote products through words and images
3. Multi-product Social Media Campaigns - Showcasing a diverse range of products through one social media campaign using poetic verses and images
Industry Implications
1. Luxury Fashion - Creating poetic social media campaigns to promote luxury fashion and lifestyle items
2. Digital Marketing - Incorporating creative and poetic social media campaigns into overall digital marketing strategies
3. E-commerce - Using social media platforms to creatively showcase and promote products, linking directly to e-commerce pages for easy purchasing