Half a century ago, Gaston Louis Vuitton, founder of Louis Vuitton, dedicated an entire floor of his store to his wife Renee's interest in toys.
In celebration and in memory of this romantic event, LV is launching their animalia line of coin purses, square scarves, and charms. These cute accessories are available for February 2010, just in time for Valentine's Day. Check them out in the gallery above.
Implications - Overtime, certain brands have built a reputation among a large and devoted consumer base that has allowed them to expand into the production of a variety of goods. The power of a quality, timeless brand to drive consumerism is evident in the high purchase levels despite price points that are not always accessible to every person.
Louis Vuitton Animalia Collection
Luxury Accessories Too Cute For Comfort
Trend Themes
1. Expansion of Luxury Brands - Luxury brands like Louis Vuitton are expanding into the production of a variety of goods to drive consumerism and attract a devoted consumer base.
2. Nostalgic-inspired Collections - Fashion brands are releasing collections that pay homage to past events or historical moments, creating a sense of nostalgia among consumers.
3. Seasonal-themed Accessories - Brands are creating accessories specifically designed for holidays or special occasions, targeting consumers looking for unique and timely products.
Industry Implications
1. Luxury Fashion - The luxury fashion industry is expanding its offerings to include not only clothing and accessories but also a variety of goods.
2. Retail - Retailers can capitalize on the trend of nostalgic-inspired collections by curating and promoting products that evoke a sense of nostalgia among consumers.
3. Fashion Accessories - The fashion accessories industry can benefit from the demand for seasonal-themed accessories that cater to specific holidays or events.