Lost + Found, a Toronto retailer and social hub dedicated to supporting mental wellness, recently launched its online commerce platform in time for the holidays. Consumers can shop the brand's supportive selection of journals, books, cards, essential oils, mindfulness products, personal care items, meditation accessories, home comfort essentials, loungewear, and more.
The founders of Lost + Found, four businesswomen, understand that "during the holidays, feelings of pain, hardship, loss, and general upset can be amplified." Therefore, to combat this and support their mission of supporting mental wellbeing, Lost + Found will donate 10 percent of all Black Friday sales (in-store and online) to CAMH Foundation's 'Gifts of Light' initiative. This program works to help those struggling with mental health to improve their confidence and health through personal care and self-expression.
Charitable Social Wellness Gifts
Lost + Found is a New Retailer and Social Hub Located in Toronto
Trend Themes
1. Social Wellness - Creating products and services that promote mental wellbeing and support mental health initiatives.
2. E-commerce Platforms - Developing innovative online platforms that enable consumers to easily support charitable causes while shopping.
3. Mindfulness Products - Creating and marketing products that encourage mindfulness and provide tools for practicing mindfulness in daily life.
Industry Implications
1. Retail - Exploring opportunities to integrate social wellness and mental health initiatives within the retail industry to create a positive shopping experience for consumers.
2. Non-profit and Charitable Organizations - Leveraging e-commerce platforms and partnerships with retailers to raise funds and increase awareness for mental health initiatives.
3. Personal Care and Wellness - Innovating and expanding product offerings to include mindfulness-related items that promote mental wellbeing and self-care.