AMC is building hype for a new season of "Better Call Saul" with a Los Pollos Hermanos pop-up. The fictional chicken shop will be brought to life in Los Angeles and New York, this after a test run in Austin during SXSW. The pop-ups will not be serving any chicken. That's the bad news. The good news is that they will be giving away free curly fries (with three dipping sauces offered) and water.
The Los Pollos Hermanos pop-up will be active in Los Angeles March 29th and 30th, while the NYC location will be around from April 9th to the 10th. The actors who play Saul Goodman and Gus Fring (Bob Odenkirk and Giancarlo Esposito) were at the Los Pollos Hermanos pop-up in Austin. There's no word as of yet if they'll make appearances in L.A. and New York.
Real-Life TV Chicken Shops
A Los Pollos Hermanos Pop-up is Heading to L.A. and New York
Trend Themes
1. Branded Pop-up Shops - The rise of pop-up stores and experiences offer brands the opportunity to create impactful consumer experiences outside of traditional retail models.
2. Experiential Marketing - The trend of experiential marketing has grown as consumers have shown a preference for memorable moments and interactive engagements with brands.
3. Fan Engagement - By offering unique branded experiences, brands can increase fan engagement and boost loyalty through positive and memorable interactions.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the trend of experiential marketing by offering unique and immersive dining experiences to customers.
2. Television and Film - Brands in the entertainment industry can create pop-up experiences that allow fans to engage with their favorite shows and characters outside of the screen.
3. Advertising and Marketing - Marketing firms and advertising agencies can offer their services to brands looking to create impactful and memorable experiences for their customers through pop-up shops and experiential marketing campaigns.