London-based menswear label Lorenz is launching a new selection of relaxed silhouettes, graphic shirts, and unique textiles for its upcoming capsule collection. The range taps British artist Frankie Thorp for its hand-painted designs, sharing the artist’s humorous approach to still-life art through seven upcycled shirts, a single graphic T-shirt, embroidered cap, and a tote bag.
Thorp attributes her inspiration to afternoons on the Amalfi Coast, sipping on Campari. Each item is crafted with a white base and features vibrant paintings of flowers, fruit, naked women, bottles of alcohol, cocktails, and more. The cap strays from this theme and offers a black base with a pastel tequila shot embroidered on the front. This design sits next to an orange slice and co-branding, tying together the playful summer collection.
The Lorenz x Frankie Thorp capsule collection will be available on Sep 1, 2022.
Playful Hand-Painted Apparel
Lorenz Taps Frankie Thorp for a New Hand-Painted Capsule Collection
Trend Themes
1. Hand-painted Apparel - Opportunity for fashion brands to collaborate with artists to create one-of-a-kind, playful clothing pieces.
2. Upcycling Clothing - Growing trend of fashion brands repurposing and giving new life to old clothing, reducing waste.
3. Graphic Shirts - Increasing popularity of shirts with bold graphics and designs, creating room for unique and playful collaborations.
Industry Implications
1. Fashion and Apparel - Opportunity for fashion brands to incorporate hand-painted and upcycled clothing into their collections.
2. Art and Design - Opportunity for artists to collaborate with fashion brands to create unique, limited edition collections.
3. Spirits and Beverages - Opportunity for liquor and beverage brands to explore partnerships with fashion and apparel companies and expand branding through unique designs.