The L'Oréal Water Saver is one of the newest beauty innovations that's been unveiled at CES 2021 and it takes the form of a sustainable haircare system for salons and homes alike. Created with environmental innovation company Gjosa, the system is designed to boost the experience of washing hair, all the while saving water in the process.
The system is designed to reduce water usage by up to 80% thanks to high-powered water-optimizing technology with specially designed haircare products. With the system, L'Oréal is introducing Patented Cloud Cleansing for a brand-new haircare experience. These specially designed, micronized haircare formulas are infused into the water stream so that droplets are smaller, readily absorbed and quick to rinse out.
Water-Saving Haircare Systems
The L'Oréal Water Saver is a Beauty Tech Innovation at CES 2021
Trend Themes
1. Sustainable Haircare - Opportunity for beauty companies to innovate and develop eco-friendly haircare solutions that save water and reduce environmental impact.
2. Water-optimizing Technology - Opportunity for technology companies to develop innovative ways to optimize water usage in various industries.
3. Patented Cloud Cleansing - Opportunity for haircare and technology companies to create patented haircare formulas that enhance the user experience and save water at the same time.
Industry Implications
1. Beauty - Opportunity for beauty companies to invest in developing sustainable and water-saving haircare solutions.
2. Technology - Opportunity for technology companies to develop new water-optimizing technologies for other industries beyond haircare.
3. Environmental Innovation - Opportunity for companies in the environmental innovation industry to partner with other industries to develop sustainable and water-saving solutions.