Beauty giant L’Oréal has appointed a new digital Boss, Asmita Dubey, who plans to launch a plethora of virtual shopping experiences. The director plans to introduce virtual games, AR experiences, and utilize social media in order to increase e-commerce sales.
The brand saw a significant increase in online sales during the COVID-19 pandemic and has decided to strengthen its online shopping presence. The brand has begun using TikTok and says it will be one of the platforms they plan to grow in. TikTok will help them improve the consumer experience, and will subsequently create a fluid purchasing experience if users are able to purchase L’Oréal items directly through the app.
The brand is also working with Facebook and Modiface to bring makeup try-on videos to Instagram using AR and AI technologies.
Creative E-Commerce Experiences
L’Oréal Plans to Launch a Series of Virtual Shopping Experiences
Trend Themes
1. Virtual Shopping Experiences - L’Oréal plans to introduce virtual games, AR experiences, and social media to increase e-commerce sales, presenting an opportunity for other brands to revolutionize the shopping experience.
2. Tiktok E-commerce - L’Oréal's use of TikTok to improve the consumer experience and enable in-app purchasing highlights a trend towards social media driven e-commerce that other brands can capitalize on.
3. AR Makeup Try-on Videos - L’Oréal's collaboration with Facebook and Modiface to bring AR makeup try-on videos to Instagram presents opportunities for other companies to use similar technologies to enhance customer engagement and sales.
Industry Implications
1. Beauty Industry - L’Oréal's use of creative e-commerce experiences to boost online sales highlights opportunities for other beauty brands to innovate and enhance their e-commerce platform.
2. Social Media Platforms - L’Oréal's collaboration with social media platforms like TikTok and Instagram underscores the opportunity for these platforms to optimize e-commerce capabilities and drive revenue growth.
3. AR Technology - L’Oréal's collaboration with Facebook and Modiface to bring AR experiences to Instagram highlights the potential for AR technology to revolutionize the beauty industry and drive e-commerce sales.