Lonesome George & Co. was created to enact positive social change by empowering youth to make more informed choices to help impact their community and protect their future.
Operating on a triple-bottom-line business model, the company donates at least 10 per cent of its profits to fund programs that educate community members about the importance of protecting natural resources facing extinction.
Inspired by the story of George the Pinta Tortoise, the very last of its kind still found on the Galapagos Islands, the business sells comfortable and casual clothing that spreads the mantra that the wearer is an 'agent of change.' Each item purchased, in combination with help from the organization Outward Bound, funds youth programs that provide participants with the knowledge and skills to protect plant and animal species from going extinct.
Contact Information
Lonesome George & Co. website
Lonesome George & Co. on Facebook
Lonesome George & Co. on Twitter
Educational Threads
Lonesome George & Co Teaches Youth About Protecting Natural Resources
Trend Themes
1. Youth Empowerment - Opportunity for businesses to create programs and products that empower youth to make a positive impact on their community and the environment.
2. Triple-bottom-line Business Model - Innovation opportunity to develop business models that prioritize social and environmental impact while still generating profits.
3. Conscious Consumerism - Growing trend of consumers seeking out and supporting brands that align with their values of environmental protection and social change.
Industry Implications
1. Social Impact Clothing - Development of sustainable and eco-friendly clothing brands that donate a portion of profits to fund educational programs and initiatives related to environmental conservation.
2. Youth Education - Opportunity for organizations and businesses to develop educational programs that teach youth about the importance of protecting natural resources and species facing extinction.
3. Outdoor Adventure and Survival Training - Rise in demand for programs and experiences that equip participants, especially youth, with the skills and knowledge to protect and conserve plant and animal species.